The Board of Directors of Congregation Beth Am consists of 21 members and officers elected by the congregation. Board terms are three years and a board member may serve up to two terms (6 years). At Beth Am, the Board is responsible for managing the affairs of the congregation and working closely with the professional staff to create the foundation for a vibrant Reform Jewish community. Read our Mission Statement.
Beth Am Board meetings are generally held at 7:30 PM on the 2nd Thursday of each month. Meetings are open to members of the congregation. Please check the congregation schedule for any changes to the regular schedule.
Andy Cheng became President of the congregation at the Annual Meeting in April 2019 and will lead the congregation until 2021.
Immed. Past President
Barry Asin & Micaela Hellman-Tincher
Bruce Ives and his wife, Barrett Moore, joined Beth Am in 2002, along with their children. Bruce served as President of Beth Am from 2017-2019. Before that, he served as Treasurer and was a member of the Re-Imagine Task Force on Education. From 2000-2008, Bruce was a Trustee of the Menlo Park School District. After a long professional career at Hewlett-Packard, he now works as CEO of LifeMoves (formerly InnVision Shelter Network), a homeless services non-profit. Bruce earned a B.A. from Harvard and a J.D. from the University of California at Berkeley Law School.
Andy Cheng and his spouse Abi Karlin-Resnick live in Palo Alto with their children. Andy grew up in the Bay Area, but spent twenty years on the East Coast/Midwest and met Abi while living in Chicago. He joined Beth Am after returning to California in 2006, while Abi has been a part of the Beth Am community for 34 years. Shortly after joining the congregation, Andy converted to Judaism, became a Bar Mitzvah and graduated from the Atid program. In addition to his experiences at Beth Am, Andy served on the advisory board for Be’chol Lashon, an organization that grows and strengthens the Jewish people through ethnic, cultural and racial inclusiveness. He has also served as a board member for the Silicon Valley American Marketing Association. Professionally, Andy has spent nearly twenty years in marketing, sales and general management roles within small businesses as well as subsidiaries of global organizations including Kaplan, Inc. and Bayer Corporation. He is currently on the worldwide product marketing team for Apple, Inc. He has a B.A. from Boston College and an M.B.A. from Santa Clara University. Andy can be reached at email@example.com.
Barry Asin and his wife, Amy, have been Beth Am members since 1993. They have been members of the same havurah since that time. Barry has served as President of Beth Am Men and was founder of the Beth Am family camping trip. Along with their children, they are alumni of Beth Am's Shabbaton program, where Barry taught for two years. Both kids spent summers at URJ Camp Newman and participated in NFTY Israel. Amy currently serves as a Vice President of the Union for Reform Judaism. Barry is President of Staffing Industry Analysts, a research firm focused on the contingent labor market. He holds a BSE from Princeton University and an MBA from Harvard Business School.
Micaela Hellman-Tincher grew up at Beth Am, enjoying everything from Sunday Program to Confirmation, and served as President of the BATY Board. She moved to Washington, DC for college at George Washington where she helped to build the student movement for Darfur, and afterward stayed in DC to work as a legislative assistant at the Religious Action Center of Reform Judaism. Wanting to expand her social justice understanding globally, she spent a year in Rwanda working for the Agahozo Shalom Youth Village as a fellow with the American Jewish Joint Distribution Committee. Micaela made her way back to the Bay Area, where she received a master's degree in International Policy from Stanford. Back at Beth Am, she has taught in the Avodah! program, been involved in the young-adult Kadima class and has enjoyed hearty discussions in Project Micah. She now works as a policy aide for County Supervisor Joe Simitian.
Darlene Feldstein: Rabbi Axelrad officiated at the wedding of Darlene and Steve Feldstein in 1978. Since moving to Los Altos in 1986, Darlene and her family have been part of the Beth Am community. Having raised children at Beth Am, Darlene has a longstanding connection. Darlene’s husband Steve served as board President from 1999-2001 (at the same time their daughter, Sonia, was President of the BATY board). For the past six years, Darlene has served on the board of directors of Gideon Hausner Jewish Day School, and she is one of its founders. Professionally, she works in Instructional Technology at Henry M. Gunn High School in Palo Alto. In their spare time, Darlene and Steve keep up with their long-time chavurah, the Empty Nesters.
Jay Hirsh and his wife Sandy and their children have been Beth Am members for 15 years. Jay is the current co-chair of the High Holy Days committee, chair of the Communications Committee and is the past-president of the Beth Am Men’s group. He is a member of the BBYO Friends and Alumni Network national steering committee and serves on the board of the Oshman Family JCC. He and his family participated in Shabbaton family education and his children attended educational programs through Confirmation. Jay has been involved in the information technology industry for 20 years, most recently at Hewlett-Packard. Jay enjoys the outdoors by training for marathons and road biking with Sandy and their Beth Am friends. He received his B.S. from Georgetown University, M.S. in Electrical Engineering from the University of Michigan and his M.B.A. from the University of Arizona.
Miriam Ben-Natan moved to California 15 years ago along with her husband, Rafi (z"l). A Human Resources professional, Miriam has been working with Pillsbury LLP as Director of Administration for the San Francisco and Tokyo offices and as Director of Staff Training and Development. At Beth Am, Miriam participated in the Atid program at Beth Am for emerging leaders and is currently participating in the Hartman Institute program focusing on Jewish Identity within the Silicon Valley area. Miriam lives in Menlo Park, with extended family spread across the US and Israel.
David Crankshaw and his wife, Kathy, have been members of Beth Am since 2000. David is currently part of the Family Learning Task Force. In the past, he has served on a variety of education committees at Beth Am, including chairing the RE-IMAGINE Task Force. Along with their children, David and Kathy were students in the Shabbaton family education program. David has a BA from UC Santa Cruz and an MBA from the Stanford Business School. He is a management consultant specializing in sales process engineering.
As UpStart’s Senior Director of Design Strategy, Taylor Epstein creates and implements professional development opportunities for Jewish innovators. Taylor oversees program development organization-wide, ensuring the highest quality support for social entrepreneurs, helping them transform vision and passion into successful, scalable Jewish social ventures. She is also a valued member of the leadership team, helping guide organizational design and strategy to scale impact. Previously, Taylor developed and led dynamic youth development programs at JFCS and the Marin JCC. As a Shofar Fellow and participant in the Community Leadership Program with the Shalom Hartman Institute, Taylor gained expertise in designing educational experiences that engage and positively impact the Jewish community. Taylor received her Master’s in Learning Sciences from Northwestern University, where she studied how to create optimal learning environments with the consideration of three key areas: cognition, socio-cultural context and design. For her thesis, Taylor designed a training curriculum to increase a mentor’s self-efficacy when working with students. Taylor has been a member of Beth Am for four years, was a participant in the young-adult Kadima class, and regularly attends Shabbat services.
Bob Frankle and his wife, Diane, have been members of Beth Am since 1987. Bob serves on the Interfaith Outreach Committee. In 2013, he and Diane founded the program Building Bridges - An Interfaith Dialogue, which has brought 120 Jews and Christians together in facilitated dialogue. They have two adult sons, who grew up in Beth Am, where they celebrated Bar Mitzvah and Confirmation. Bob has a Bachelor of Aerospace Engineering from Georgia Institute of Technology and a Masters in Material Science from Stanford. At the end of 2015, he retired as a global marketing director for Rapiscan Systems, a manufacturer of security inspection systems. Bob and Diane are pursuing their love of global travel.
Rachel Gibson and her husband, Jeremy Weinstein, joined Beth Am in 2004. With their children, they previously participated in Shabbaton and now enjoy family education through their Connections group, the “Chaggers.” Rachel served on the most recent cantor search committee, the Re-Imagine Task Force, and the early stages of Beth Am’s community organizing committee, now Equal Start, through which she is engaged in the Advocacy Action Team. Outside of Beth Am, Rachel keeps busy leading initiatives through the Palo Alto Unified School District’s Sustainable Schools Committee and Nixon Elementary School's Green Team and coaching a Palo Alto Little League t-ball team. Professionally, Rachel is an environmental health advocate for Health Care Without Harm, a non-profit organization working to transform the health sector so it is ecologically sustainable and a leading advocate for environmental health and justice. Rachel has her B.A. from the University of California Santa Barbara, J.D. from the University of California Berkeley, and M.P.P. from Harvard University.
Christy Goralnik and her family joined Beth Am in 2010. Her older son, Zachary, became a Bar Mitzvah in 2018, and her younger son Jesse currently attends the Beth Am Sunday and Hebrew Programs. He plans to become a Bar Mitzvah in 2021. Christy participated in the Atid program at Beth Am for emerging leaders, and along with her family has brought meals for the Home & Hope Program and LifeMoves. She has also helped with the Purim Mitzvah Project. She currently volunteers with her children's schools, serving on the Palo Alto Partners in Education Board. In her professional life, Christy spent several years working in Market Research for Amazon.com in Seattle, WA, and prior to that for Charles Schwab in San Francisco. She holds a Bachelors of Arts Degree in English literature from the University of Pennsylvania. Currently, she volunteers with Safe & Sound, formerly the San Francisco Child Abuse Prevention Center. She has been a weekly Talk Line telephone counselor with Safe & Sound for the past four years.
Julie Kaye and her husband Todd joined Beth Am 20 years ago. You will also often find her with Todd’s parents, Tobye and Ron Kaye. Since joining the Beth Am Board in 2014, Julie’s involvement includes serving on the Cantor Search committee, the B’nai Mitzvah Revolution committee, and the Development committee. Julie started an informal Beth Am neighborhood group of 20 multi-generational families, and she enjoys running into them while she is walking her dog, Albus. She most recently went back to work full time with HelmsBriscoe, a hotel site selection and contract negotiation company. While she and Todd are empty nesters, their children are often visiting. Julie has a B.A. from the University California at Berkeley. In her spare time, Julie enjoys entertaining, gardening, volunteering at the Opportunity Center (Homeless Shelter) and spending time with Todd.
Melissa Kelley and her husband, Rob, have been members of Beth Am since 2006. They participated in Shabbaton, serving as lay leaders and developing a curriculum in Mitzvot and Middot their final year. Melissa currently serves on the Include Task Force, working to make sure that all children and teens feel welcome and respected at Beth Am regardless of cognitive, emotional or physical challenges. She has taught within the TNP program and celebrated her adult Bat Mitzvah with a wonderful group of Beth Am members. Melissa is the School Counselor at Kehillah Jewish High School. She has a BA from Stanford and an MA in Counseling Psychology from the Institute of Transpersonal Psychology.
Hal Luft has been a Beth Am member for over 30 years, for many years with his wife, Lori (z”l). Hal received his BA and PhD in economics at Harvard. Ever since, he has been trying to understand how the health care system works and suggest how to make it function better. After 35 years on the faculty at Stanford and UCSF, 8 years ago he became Director of the Palo Alto Medical Foundation Research Institute. He is frequently at Beth Am activities, is a long-time attendee at Asilomar, and is a regular at Torah study, seeking to apply its lessons in everyday life and work. Hal is on the regional board of Facing History and Ourselves, a non-profit seeking to help high school students learn how to live their lives better by studying the Holocaust, the Civil Rights Movement, and other transformational events. Hal enjoys hiking in Northern California and travel abroad.
Dana Marks and his wife Susan belonged to Beth Am initially from 1969-73 while living in Sunnyvale. Upon moving to South San Jose, they joined Emanu-El of San Jose. They rejoined Beth Am in 1991, after their sons became Bar Mitzvah and their younger son wanted to be confirmed at Beth Am. Dana went through the Atid leadership class in 2013-2014 and helped facilitate the most recent three years of that class. He has served as Co-President, and now President, of Beth Am Men since 2014. Susan worked with Cantor Shpall to help organize and create the Zimriyah children’s choir. Dana is a retired software marketing executive who dabbles in voice acting and voiceover recording and editing. Dana and Susan enjoy many forms of art, travel and spending time with each other and their sons.
Debbie Mukamal joined Beth Am in 2013 along with her young daughter, Zoe. Her family has participated in the Connections family learning program the past several years. Debbie co-chaired the Family Learning Task Force, which led to the creation of Shabbat Together. Since 2010, Debbie has been the Executive Director of the Stanford Criminal Justice Center at Stanford Law School. She has brought this connection to Beth Am by helping our teens and Library committee conduct a project called “Beth Am Books to Prison Pipeline,” through which our teens worked diligently to catalog unused books and donate them to prison libraries for use by inmates. Originally from Southern California, Debbie was a childhood friend of Cantor Jaime Shpall. Debbie holds a J.D. from New York University School of Law and received her B.A. from the University of California at Berkeley.
Tina Rosenblum and her husband, Jay Jennings, have been members of Beth Am since 2014. Tina and Jay can be found every Saturday morning at Torah Study, and they regularly enjoy Shabbat services with their son, Matthew. Tina can also be found every Thursday studying Talmud with Rabbi Sarah and the Talmud Study class. Tina is a member of the Shabbat Committee and the High Holy Days committee, and she co-leads a Sh’ma Group with Jay. Tina believes strongly in the power of effective communication and is the co-founder of a consulting company working with start-ups and larger organizations to help them connect their company story with their business strategy. She has served on the board of the Jewish Federation of Silicon Valley. Tina has an AB in Psychology with a minor in Education from Dartmouth College and a Ph.D. in Psychology from Cornell University. For fun, Tina and Jay revel in chasing Matthew around playgrounds, museums and the farmer’s market.